Borislav Malinov was born on 27 September 1965 in the town of Dupnitsa, Bulgaria.
  • Chairman of the Supervisory Board of Nord Holding AD, the largest recycler of secondary raw materials in Bulgaria
  • Chairman of the Bulgarian Recycling Association (BRA)
  • Consultant to five-star aparthotel Lucky Bansko and its programs LuckyFit, LuckyKids and Ayurveda clinic Bansko
  • Founder of the Kidso online stores
  • Founder of the NEXT BASKET online platform
  • Founder of children’s fashion brands PIPPO&PEPPA, X & Y and P & P Classic
  • Consultant to Ayurveda clinic Sofia



„Nord Holding“ AD

  • The company was founded in 1995 with purchasing, processing and recycling of secondary raw materials as its main activity of business;
  • Over the years, the company has consistently expanded its trading and partnership network to become a market leader;
  • Today Nord Holding is a key player both on the domestic market and in the export of secondary raw materials for recycling.

Aparthotel Lucky Bansko *****

  • The five-star hotel is located in the resort town of Bansko;
  • A state-of-the-art SPA center with indoor and outdoor bio swimming pools and a number of functional areas offering professional massage, therapies and procedures;
  • An outdoor aqua complex in summer and a ski wardrobe in winter;
  • 5 conference rooms, 2 computer areas, a kids’ club and a playground, a garage, 2 outdoor parking areas;
  • 3 luxurious restaurants offering a selection of fine dishes;
  • Suitable for family vacations and corporate events alike.

Kidso online stores

  • A new generation of a chain of stores offering everything for children from birth to age 4;
  • Commitment to the uncompromising quality and safety offered solely by leading world-class brands;
  • Integrated online encyclopedia MAMAPEDIA targeted at mothers and mothers-to-be, offering tips and recommendations by leading experts;
  • A modern, intuitive and secure online experience featuring easy-to-place orders and fast shipping.

The NEXT BASKET e-commerce platform

  • An easy, convenient and fully optimized online store solution;
  • What is innovative about it is that products are received into a warehouse of the company, thus closing the full cycle: products ➙ warehouse ➙ processing orders ➙ shipping ➙ online store ➙ marketing ➙ call center ➙ receiving returns;
  • Possibility for opening online stores in 12 countries, with guaranteed logistics and translation of product descriptions.

Italian children’s fashion brands PIPPO&PEPPA, X & Y and P & P Classic

  • High-end fashionable clothing by Italian designers Benedetta Serlupi D’Ongran and Claudia Cantelli;
  • All of the clothing produced has been made using the Made in eco environmentally-friendly technology, and is GOTS certified (for organic fibres) and OEKO-TEX® certified (for safety);
  • The clothes are made of 100% recyclable fabrics.




  • Takes place at aparthotel Lucky Bansko
  • Length of stay: 7 or 14 days;
  • Expected outcome: long-term, stress-free weight loss achieved through dieting, reduced daily caloric intake and a lot of physical activity.

LuckyKids: international children’s language camp

  • Takes place at aparthotel Lucky Bansko;
  • For children aged 5 to 14 years;
  • Length of stay: 7 or 14 days;
  • Daily high-intensity language training (4 hours) with native English-speaking teachers;
  • One teacher/animator per 5 children;
  • Trekking and other mountain activities;
  • Various activities and games: paintball, horse riding, cycling, swimming, yoga, cooking, etc.

Ayurveda clinic Bansko: an exclusive detox and treatment program

  • Takes place at aparthotel Lucky Bansko;
  • Period of stay for detox and treatment at the clinic: 7, 10, 14 or 21 days;
  • Daily examinations by an Indian Ayurvedic practitioner;
  • 3 therapies daily by Indian therapists;
  • Procedures for external (Purvakarma) and internal (Panchakarma) cleansing of the body ;
  • Expected outcome: overall detoxification of the organism and successful reversal of a number of diseases considered incurable by conventional medicine.

Ayurveda clinic Sofia: a boutique clinic of natural medicine

  • Treatment through therapies and procedures from 5,000-year-old holistic medical system Ayurveda;
  • Diagnostics, treatment and prevention not requiring stay at the clinic;
  • Indian practitioners and therapists holding university or vocational degrees from prestigious Ayurvedic institutes;
  • Original herbal products are used during examinations and therapies.